The Center of Marketing and Brand Development is responsible for overseeing 13WIN13 marketing campaigns, digital advertising, and branding. It also executes public communication campaigns aimed at diverse audiences.
The center's primary responsibilities include:
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Providing consultation and support to the Board of Presidents; tasked with the analysis, evaluation, and enhancement of the 13WIN13 brand.
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Developing plans, executing, and managing tasks related to marketing, advertising, and branding; addressing public communication campaigns aimed at a variety of audiences.
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Crafting marketing and communication messages, proposing branding strategies, and promoting annual student recruitment campaigns, both long-term and short-term, in alignment with the university's strategic objectives.
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